About VLR Homes, LLC

After more than three decades in the corporate world of administration Francisco Romero had worked his way up the corporate ladder and into a position of management. Like many others, after such lengthy service he found himself abruptly laid off. Overqualified and in the midst of a recession Francisco found himself needing to make a change in his profession.

In June of 2012 he was in contact with a roofing company in Cleveland. He was given an opportunity by the owner, who referred to Francisco as “coachable.” He was clear with his intention during their initial meeting: to learn the trade and then start his own roofing company.

In good faith and with intentions clear, Francisco learned how to measure a roof, manage a crew, and service the customer. After a short while he reminded his boss of the original agreement, to which he said, “God bless you, and good luck.”

So I started Romero Roofing and Services – The first three months were a struggle I survived by the help of heaven. With the experience I had gained and a bit of capital I was able to invest in some advertising which paid off well.

Francisco says, “By 2014 I had become firmly established. Not only had I built up all of the office equipment needed to do this job at a high level, but I also had found a very capable crew. This crew is still with me to this day, and their skill and trustworthiness is a big part of the foundation of the service we provide.”

In 2015 Francisco expanded into a larger variety of services including remodeling. In 2018 he and his daughter had a discussion – it was time to retire. She took over the business along with her husband and Francisco’s son, John.